Truth in Advertising ~ Pony Express Ad

January 24, 2010

In 1860 a San Francisco newspaper ran this advertisement which can only be assumed as the ultimate truth in advertising!

Despite or because of such ads, there never was a shortage of riders!

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4 Responses to “Truth in Advertising ~ Pony Express Ad”

  1. Teresa Says:

    Can you imagine the outrage such an ad would cause today!? But there is real value in putting the hard facts out there for all to see.

    Very cool poster! Thanks for sharing.


  2. This is the 150th anniversary year of the Pony Express.

    Readers may be interested to know that the above sign was a fabricaition. No such sign was ever posted when the Pony Express was in operation.

    See:

    Orphans Preferred: The Twisted Truth and Lasting Legend of the Pony Express by Christopher Corbett

    http://www.orphanspreferred.com

    • 33barefootlane Says:

      While the poster might not be authentic, it appears that ads of the same words were in newspapers. It also appears that you are an authority on the subject and readers could get all the information from your book. Thanks for sharing more information, Chris. I just put in a request to my library for the book!


      • The Pony Express is a wonderful chapter in the story of the Old West and I have only fond regards for it. Exaggeration is an Old West tradition. Keep up the blogging!
        Best to you.


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